We help organisations
Transform
their
brand
“Your brand is what other people say about you when you’re not in the room”
Jeff Bezos, CEO and founder Amazon
What we do
We help organisations be clear about what their brand stands for, their purpose and ambition, to help them differentiate and stand out.
Our pragmatic approach focuses on robust research and evidence gathering to help an organisation understand its reputational and business challenges.
We then deliver a refreshed brand position, having worked closely with the client and their wider team to develop an authentic and compelling proposition.
We then develop extensive communications programmes, and a robust alignment plan, which helps organisations positively build their reputation, deliver their strategy and increase profitability.
Brands aren’t built overnight, so we work mostly with organisations who take a long-term view to investing in their brand and business growth.
OUR
SERVICES
Our services include practical support and expertise for brand and reputation assessments; brand positioning development; communications strategy development including marketing, online, PR and public affairs; reputation management; stakeholder and internal communications; and marketing campaign planning.
We provide an integrated marketing and communications service that is both strategic and visionary, while delivering hands-on activation to support clients.
Our team of highly skilled consultants bring new thinking to brand challenges, and help get things moving with fresh energy.
PROJECTS and clients
Recent projects:
Urban Green Newcastle
Brand development and creation of marketing strategy.
NHS
Perceptions audit and marketing strategy for an international arm of the NHS.
Newcastle College
Stakeholder and customer perceptions audit, and brand development.
Local Enterprise Partnership
Stakeholder engagement and a fresh communications strategy.
Developing Consensus
Ongoing marketing and communications support.
Destination marketing
Refreshed positioning and marketing strategy recommendations for leading tourism destinations.
Clients include:
Testimonials
” When they first engaged with us at Changing Lives we produced pages of flip chart full of the many different ways we describe who we are. At first we all thought they would help us pull out a couple of neat ‘slogans’ from all of these.
The process has been so much more meaningful than what we initially imagined. Everyone across the whole organisation has engaged with what it means to develop a strong brand for Changing Lives.
Fundamentally, this is about ensuring that what we say about ourselves is true, is what we actually do. It is being confident that everyone who comes into contact with Changing Lives – whether engaging with our services, a funder or a policy maker or anyone else – has an authentic experience which clearly reflects our values.
Tina and Geoff have led and supported us through this process which such expertise, commitment and enthusiasm and as an organisation we have never been clearer about our purpose, our values and our ambitions. It is so exciting to be at this point in our journey to ensure that we sustain our brand into the future. “
“ Tina’s strategic review for Developing Consensus has been of significant value.
The commercial yet sensitive approach to our stakeholders has been excellent and her insight into understanding our objectives and reporting in a tailored fashion has been much appreciated by all. “
“ Tina is one of the most strategic operators around. Completely unfazed by tight deadlines and complex briefs, she is a living masterclass in audience segmentation, routes to market and delivering integrated comms campaigns which deliver against organisational outcomes.
We have collaborated on a variety of contracts and her work with me in the fields of inward investment, digital, education and more continues to be excellent. “